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I help organisations discover and create meanings that generate value and impact.




Serdar Paktin is a strategist, sensemaker and semiotician. He is a holistic thinker in cultural systems where he helps organisations find creativity and innovation at the intersection of culture and strategy. 

Serdar is the founder of pakt agency, a cross-cultural strategic consultancy based in London and co-founder of temaset sensory design studio based in Istanbul.


Serdar was awarded a Fulbright Scholarship and completed his Master's Degree at The New School in New York. In addition, he has been a lecturer at the Communications Faculty at Kadir Has University in Istanbul since 2012 and a mentor at the London College of Communication at the University of the Arts London. His writing has been published in books, magazines, newspapers and journals.


I write about cross-cultural understanding, cultural strategy, immigrant entrepreneurship and the outsider gaze.

Image by Sonia Dauer


I am a professional speaker, trainer and facilitator on cultural strategy, cross-cultural understanding, semiotics and going deeper into meanings.

Let's discover new meanings.

I am here to guide you towards new cultural worlds where traditions, habits or cultural codes of a cultural system trigger creativity and innovation for your organisation.

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